WORK 01
My Digital Marketing Skills
As my second-to-last quarter as a marketing student at WWU comes to a close, I reflect on the knowledge and skills I’ve gained from my Digital Marketing class and my work experience.
WORK 02
Content Management with Kanban
A Kanban board is an agile project management tool that maximizes efficiency and visualizes tasks using cards and columns. Learn how to manage your content creation and scheduling process with a digital Kanban board.
WORK 03
Intro to Google Analytics 4 (GA4)
Marketers must adapt quickly to keep up with the rapidly changing technology landscape. Here’s what you need to know about Google’s switch from UA to GA4 and what it means for marketers.
WORK 04
Basics of A/B Testing and CRO
Scientists aren’t the only ones testing hypotheses – marketers are constantly running experiments to improve the user experience on websites and apps.
WORK 05
Increase ROI with Inbound Marketing
In the constantly evolving technology landscape, marketers who rely exclusively on traditional outbound marketing methods should expect rising customer acquisition costs resulting in lower returns on investment.
WORK 06
How to Host a Podcast
I had the incredible opportunity to create and co-host a podcast with a group of fellow marketing students. My co-host and I had no experience with podcasts before we became hosts, so we had to learn quickly! Here is my advice for hosting a podcast, based on my own experience.
WORK 07
Developing a Visual Brand Identity
Consistency in your brand’s visual identity is extremely important – it increases brand visibility, engagement, and credibility. Let’s walk through the steps I followed to create a visual identity for your personal brand.
WORK 08
Building a Website with WordPress
As someone who usually struggles with technology, building a website using WordPress seemed like an insurmountable task. However, through hard work and persistence, I was able to create my own website. And if I can do it, you can too! Here are the basic steps for building a website in WordPress.
WORK 09
Understanding & Embracing Agile Marketing
One of the most valuable things I’ve learned about from my classes Marketing classes at WWU is agile marketing. When I hesitantly began implementing agile methodologies into my school and work routine, I realized how impactful this approach can be!
WORK 10
Lessons Learned as a Product Manager
During my last quarter as a Marketing student at Western Washington University, I took a class called Applied Integrated Marketing Communications. I worked as a Product Manager, leading a team of Content Creators in the formulation, planning, and implementation of a marketing campaign for our client. Here are some of the lessons I learned during my time as a PM.
Talia Aukema-Gray 